Because of this, the researchers at Brandon-Hall.com have put together an article that summarizes the primary points of this chapter to share with others in the learning industry. Brandon-Hall.com has given us permission to provide this article to our customers who may be struggling with the issues of knowing how to obtain managerial support for learning initiatives.

To successfully get a training initiative up and running, you need to convince a lot of people that your ideas are worth pursuing. Ultimately, you will need to focus on convincing the "C-level" executives in your organization – CEO, CFO, CIO, CLO, etc. You will need to learn to speak their language – "C-speak" – and to tailor your message directly to the organization's business needs. This free article provides useful advice on communicating with C-level executives.

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