In this white paper, researchers at Bersin & Associates attempt to define and differentiate the mid-market for Learning Management Systems; define customer needs and illustrate how they differ from the needs of larger enterprise buyers; provide examples of how mid-market buyers are using LMSs to increase efficiency; provide buyers with WhatWorks® in choosing a mid-market LMS or upgrading their existing system; and provide data points on the cost of the initial purchase and ongoing operational expenses.
Bersin & Associates is the only research and consulting firm solely focused on What Works® e-learning research. With more than 20 years of experience in e-learning, training, and enterprise technology, Bersin & Associates provides a wide range of services including market research, best-practices, vendor and product analysis, corporate workshops, corporate implementation plans and sales and marketing programs. Some of Bersin & Associates innovations include a complete methodology for LMS selection and application usage, an end-to-end architecture and solution for training analytics, and one of the industry's largest research studies on blended learning implementations. For more information on Bersin & Associates click here