August 2, 2007, Victoria, BC, Canada – TM NewMedia Inc. is the creative force behind Nissan Japan’s new corporate sustainability eLearning program, which yesterday received the Economy, Trade and Industry Minister’s Award, the top prize at the Fourth Japan eLearning Awards. The awards ceremony was part of the e-Learning World 2007 Expo & Conference which opened in Tokyo yesterday.

Working for the Environment at Nissan is a 20-minute online course to be used by more than 30,000 Nissan production employees as part of a larger campaign to raise the awareness of Nissan’s progressive environmental initiatives.

TM NewMedia president Tim Mock said, “We’re very pleased that our client, Nissan Japan, has been singled out for this important award. It’s reaffirming for us to see our work receive a second significant international recognition in a 12-month period.” (In October 2006, TM NewMedia received the coveted Brandon Hall Award for Excellence in Learning at a ceremony in Denver, Colorado.)

The award-winning interactive course, produced in both English and Japanese, uses an entertaining story-based approach to introduce employees to the serious sustainability issues facing automakers, and to the varied measures being taken by Nissan to address these issues. The course was written by longtime TM collaborator, Jacques LeCavalier, and makes great use of technology through animated storytelling to highlight the innovative programs deployed by Nissan to curb CO2 emissions, reduce the use of chemicals, and achieve one of the highest recycling rates in the auto industry.

Japanese translation was conducted by RiverWest Translation Services of Victoria.

About TM NewMedia Inc. – TM NewMedia is a Victoria BC based eLearning design firm focused on creating highly effective, internet- and DVD-based eLearning courses for NGO, government and corporate clients. The company is also a founding shareholder of Lions Gate Learning Alliance Inc., a consortia corporation owned by established eLearning companies and Simon Fraser University. Visit www.lionsgatelearning.com.

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